We’re committed to doing better for the planet.

For many years, we’ve been working to reduce our environmental impact while continuing to create market-leading products.

We’ve invested in more efficient operations, including responsible energy sourcing, electric vehicles, and smarter shipping methods. At the same time, we’re focused on improving working conditions across our supply chain and eliminating the use of hazardous substances or unethically sourced materials.

We’ve reported our Scope 1, 2, and 3 emissions for several years, with data independently assessed by the Carbon Disclosure Project (CDP). In 2024, we were awarded a B rating (compared to an industry average of C), and we’re actively working towards achieving an A grade in the near future.

Reducing the environmental impact of our products has been a long-standing priority since our first recycled backpack collection launched over 20 years ago.

Not every product can use recycled materials, but we assess each one for its environmental footprint to ensure it performs as responsibly as possible. We use Bluesign-approved and Oeko-Tex certified fabrics, along with recycled buckles and plastics, across much of our range. Today, 90% of our backpacks and 95% of our towels are made from recycled fabrics.

Currently, 37% of our products are made here in the UK. That not only supports local manufacturing, but also reduces the miles travelled from production to our distribution centre, lowering the overall carbon footprint.

We’ve also begun removing PFAs from our DWR treatments, with a goal of becoming fully PFA-free across all brands.

All of our products remain REACH compliant and free from hazardous chemicals.

We believe sustainability extends to people, from the communities we support to the team behind our products.

We’re proud to foster a positive and long-standing working environment, with an average team tenure of over 12 years.

All of our Tier 1 suppliers are independently audited (SMETA or amfori BSCI) to ensure that workers’ rights are respected and upheld throughout our supply chain. We regularly visit our key suppliers and collaborate closely to support continuous improvement.

We also partner with organisations and causes that share our values, from donating first aid kits to grassroots projects and charities, to providing vital gear where it’s needed most.

As a recommended kit partner to the Duke of Edinburgh’s Award, we’re proud to support young people as they explore the outdoors responsibly. This long-standing partnership has contributed significant funds to help further their mission.

We’re cutting down on single-use plastics and switching to easily recyclable materials across our product range.

Most of our customer-facing packaging is now plastic-free. Where protective plastic bags are still required, we use recycled materials that are also fully recyclable - with a goal of using 100% recycled plastic across the board.

Much of our packaging uses FSC-certified card from responsibly managed forests, or fully recycled materials. This goal has already been met for LittleLife and Mountain Paws, with our other brands close behind.

All of our packaging is designed in-house with simplicity and recyclability in mind. Over the past three years, we’ve reduced average packaging size by 30% to help lower material use and reduce greenhouse gas emissions.